DESIGN LEADER AND INNOVATION STRATEGIST

UXR&D, Innovation Team Leadership, Org Change, Product Strategy

J&J, Google, Sephora, Oracle

I’m a UX design and research leader at Johnson & Johnson. I lead digital experience design — product design, UX research, and innovation strategy — and focus on improving the health outcomes of patients and consumers worldwide. I’ve had success improving millions of lives through the digital products I’ve designed at J&J, Paypal, Sephora, Oracle, and Google.

Mentor, Teach & Guide Creative Teams

CLIENT MANAGEMENT

• Maintain and grow existing accounts

• Create new opportunities with existing clients

• Develop project strategies to mitigate potential issues

• Oversee multiple projects within the studio

CRAFT LEADERSHIP

• Recognise leaders within the industry

• Set the benchmark for the team’s respective skill set

• Push the boundaries of what craft is

• Challenge and inspire the team

NURTURE CULTURE

• Manage and direct senior members of the staff

• Help others grow and develop their careers

• Understand and manage team dynamics

• Contribute to PR & marketing efforts

LEADERSHIP

  • Advising & mentoring high-performing talent
  • Building relationships & trust with leadership and cross-functional partners
  • Establishing frameworks, project plans & processes
  • Building & scaling distributed research teams
  • Lean Startup approach & frameworks
  • Compelling written & verbal narratives
  • Presenting research insights & recommendations
  • Collaborating w/Business Design, Strategy, Analytics, Service Design & Change Mgmt on business development opportunities

MIXED-METHODS RESEARCH

  • Remote & mobile ethnographies
  • Contextual observation
  • Benchmark studies
  • Delight vs Investment analysis
  • Usability studies (mod/unmod)
  • User interviews
  • Heuristics & Surveys
  • Archetypes
  • Journey mapping
  • Service blueprints
  • Data analytics
  • Co-creation workshops
  • Focus groups
  • Data collection, analysis & synthesis of results

UX Design

  • User flows
  • Information architecture
  • UX strategy
  • Annotated wireframes
  • UI design
  • Adaptive & responsive web
  • iOS apps

Entrepreneurial

  • SeeLoveBuy—shopping from TV (Series A funding)
  • Zazum—audio barcodes (patented and acquired)
  • Butter—farmers market platform
  • imprint.li Publishing
  • 100Days.design—product design tutorials