I’d been bit by the startup bug.
I founded my first ever technology company, Zazum, and patented an audio signal technology I invented.
After I sold that company I founded a few more: a platform for farmers markets, a news aggregator, a fashion crowdsourcing application.
And my new design firm, Rits & Co.
Since then I’ve been designing products for the biggest (and some of the smallest) companies in the Bay Area: Oracle, PayPal, BabyCenter, Sephora. I’ve built product teams, lead design efforts, completely reinvented the design process…
Damn, if it all wasn’t exhausting! After 9 years of frenzied working, I was burned out.