When it comes to usability testing, we're fast and agile! Our designers know how to sketch out whiteboard wireframes for brainstorming sessions and quick solutions. Then create lo-fi clickthrough prototypes, or the ever popular paper prototypes to test usability and validate (or invalidate) assumptions at startup speed. Guerrilla validating No need to spend a [...]
Personas We gather enough data about your user groups to understand similarities and divergences in how they use your product. As an example, an internal dashboard that's used by agents to keep track of customer accounts may also be used by managers to keep track of agents and productivity. The manager and the agent [...]
The best way to understand what your users want is to watch what they do--and ask a lot of questions. Design ethnography Fly-on-the-wall studies of user experiences with software, websites, wearables, or brick & mortar customer experiences. By observing how people interact with applications, we learn their problems and pain points, which in turn [...]
If you want to keep the privilege of sending users alerts, then use the alerting system wisely. Here are a few rules guidelines about when and how to use the iOS notification system. Here’s what drives me crazy: I’m busy working away on the couch in my office and my iPhone dings. Because I’m Pavlov’s [...]
I'm often dumbfounded by the really bad user experiences I encounter online and in apps from even the largest companies. From websites that aren't mobile-friendly–they all have to be responsive to mobile devices, even if you have an app–to online forms that erase all your data if you make a single mistake. Which is what [...]
Don't have time or money for extensive user experience testing? Follow this 10 step checklist for rock solid UX when designing your app and you'll clear up 80% of the problems that make users tap, hold and delete your app from their mobile devices. ONE Priority of Uses: What are the top 3 things [...]
If you're a technology company you should always be measuring the ROI for your clients and for yourself. ROI tells you whether it makes sense to build an application, or even whether it makes sense to build a feature for an application. Let's Start with Why Why do you care what your return on investment [...]
Flixter's UX is quickly disaggregating to the complex, driving away customers who just want to find out what's playing at the movies. While spending some time with my Dad in Seattle over the Christmas break, mostly driving around his favorite spots and going to movies, I had one of those experiences that make me [...]
I was at a networking event with technology founders the other day, and I told a guy that I design software. He looked at me puzzled, and asked what I meant by that. "You know, I said, UX design." I'm Not a Visual Designer (But I Do That Too) "Oh," says he, "you design [...]
Product management is often relegated to the development side of a team, to the detriment of the startup. Your product is your marketing. Every time someone uses it, they're making a judgement about your company. If they like it, they'll tell friends. If they don't like it? They tell friends. That's marketing, my friend. [...]